Better Cotton Initiative.
The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world.
AS Colour is committed to improving cotton farming practices globally with Better Cotton (BCI).
The Better Cotton Initiative (BCI) exists to make global cotton production better for the people who produce it, better for the environment and better for cotton communities.
It is the largest cotton sustainability program in the world and uses members fees to tackle labour challenges that often exist in the farming sector, aiding in Better Cotton’s core vision of a world where all cotton farming is sustainable.
To achieve this mission Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.
Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’
Better Cotton is an ever-evolving programme creating new targets for themselves and their members every year. Better Cotton Initiative works with on-the-ground partners across the world to support cotton communities to build resilience and improve their livelihoods, with a big focus on women’s equality within the cotton farming community and in some cases gaining economic independence and or leadership roles.
Partnering with an organisation that improve social, environmental and economic outcomes for the industry we are apart of is important ethos of ours. By choosing our cotton products, you’re supporting our investment in Better Cotton’s mission.
Our Impact.
By choosing our cotton products, you’re supporting our investment in Better Cotton’s mission – We’re proud that our sourcing of Better Cotton means that last year we were able to:
*Impact calculations are based on the amount of Better Cotton we sourced last year and are made in comparison to average non-Better Cotton Farms
BCI's 2020 Impact Results.
– Over 2.4 million farmers from 23 countries on five continents were licensed by Better Cotton. Together, these farmers produced 23% of the world’s cotton.
– Better Cotton Farmers in China used 14% less water and 6% more Organic fertiliser than Comparison Farmers.
– In Pakistan 72% of farm workers who attended Better Cotton Training were women.
To read more about the 2020 impact results of Better Cotton farms – Click here
For more information on BCI – Click here.
For more information on BCI Mass Balance – Click here.
Better Cotton Initiative.
The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world.
AS Colour is committed to improving cotton farming practices globally with Better Cotton (BCI).
Better Cotton is sourced via a chain of custody model called mass balance. This means that Better Cotton is not physically traceable to end products, however, Better Cotton Farmers benefit from the demand for Better Cotton in equivalent volumes to those we ‘source.’
Better Cotton’s mission is to help cotton communities survive and thrive, while protecting and restoring the environment and we AS Colour are committed to sourcing 50% of our cotton as ‘more sustainable cotton’ by 2023.’ ‘More sustainable cotton’ includes Better Cotton, recycled cotton & organic cotton.
To achieve this mission Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.
Some highlight impacts from 2019-2020 are below:
- Over 2.4 million farmers from 23 countries on five continents were licensed by Better Cotton. Together, these farmers produced 23% of the world’s cotton.
- Better Cotton Farmers in China used 14% less water and 6% more Organic fertiliser than Comparison Farmers.
- In Pakistan 72% of farm workers who attended Better Cotton Training were women.
To read more about the 2020 impact results of Better Cotton farms – Click here
For more information on BCI – Click here.
For more information on BCI Mass Balance – Click here.
Ethical production guide