In celebration of our 20th year, we’re bringing back the 'Little Help Project' from 2009 - a chance to recognise and showcase the talent of the people who bring our premium blanks to life.
This isn’t just a competition. It’s a creative call-out to the decorators, printers, embroiderers, and creatives doing incredible things with our tees, hoods, and everything in between.
We want to see your best work - whether it’s screen printing, embroidery, DTG, patchwork, appliqué, heat press, or a technique entirely your own.
We know how much work goes into creating something from scratch. This is our way of giving a little help to those who are doing just that - growing businesses, building communities, and creating great things.
*$10,000 in AS Colour credit to purchase products at RRP. Full terms and conditions can be found at the end of our FAQ below.
In celebration of our 20th year, we’re bringing back the 'Little Help Project' from 2009 - a chance to recognise and showcase the talent of the people who bring our premium blanks to life.
This isn’t just a competition. It’s a creative call-out to the decorators, printers, embroiderers, and creatives doing incredible things with our tees, hoods, and everything in between.
We want to see your best work - whether it’s screen printing, embroidery, DTG, patchwork, appliqué, heat press, or a technique entirely your own.
We know how much work goes into creating something from scratch. This is our way of giving a little help to those who are doing just that - growing businesses, building communities, and creating great things.
*$10,000 in AS Colour credit in their local currency to purchase products at RRP. Full terms and conditions can be found at the end of our FAQ below.
How to enter
Show off your creativity! Fill out the form below and submit a photo of your best work decorated on premium AS Colour blanks. You must be following us on Instagram @ascolour.
Show off your creativity! Fill out the form below and submit a photo of your best work decorated on premium AS Colour blanks. You must be following us on Instagram @ascolour.
Got questions?
HOW DO I ENTER?
- Fill in the form supplying your details and upload the best image of your work. Submission must be a design embellished onto a physical AS Colour garment. No computer mock ups - the real deal. It can be a new piece of work or from over the last year. You must be following ascolour on Instagram to be eligible to win.
CAN I ENTER?
- Any decorator, creator or artist can enter, globally! Whether you’re an existing wholesale account, or don’t have an account we want to hear from you.
WHAT IS THE PRIZE?
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The lucky winner will:
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Win $10,000 RRP*. We believe in supporting our creative community, and helping our customers' businesses grow. The winner will receive $10,000 in AS Colour credit in their local currency to purchase products at RRP. The specific currency will be determined by the winner's region, for example: $10,000 NZD, $10,000 AUD, £10,000 GBP, €10,000 EUR, $10,000 USD*.
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The winner will receive AS Colour credit for your business, opening opportunities to boost revenue from merchandise, new uniforms for the business, kickstart new ventures, or free up your capital to invest in other areas of business growth. You tell us how this will help your business grow!
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We will promote your business through our social channels, edms and blog on ‘The Journal’ to increase your brand visibility.
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WHAT CURRENCY DO YOU PAY THE $10,000 RRP*?
- The winner will receive one prize of $10,000 RRP* in AS Colour credit, in their local currency to purchase products at RRP. The specific currency will be determined by the winner's region where AS Colour is based:
$10,000 NZD = New Zealand and Rest of World
$10,000 AUD = Australia
£10,000 GBP = Great Britain & Northern Ireland
€10,000 EUR = Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
$10,000 USD = United States of America, Canada and Central & South America.
WHAT WILL THE JUDGES BE LOOKING FOR?
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The winner of the Little Help Project 2025 will be carefully shortlisted by the AS Colour team and then 2 finalists will be chosen. The two finalists will be put on our ascolour socials for the public to vote and pick the winner (there is only 1 winner). We’re looking for two key areas: Creativity & Growth.
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- Creativity & Craftsmanship
Creative use of the AS Colour product chosen : we’ve got a huge product range so show us something we’ve not seen before. We are looking for craftsmanship, quality, as well as overall aesthetic appeal. Judges' decisions are final, and the public vote to determine the winner is final.
Growth
Tell us how the $10,000 (regional currency) credit at RRP* will help grow your business. We want to hear about what this would mean, how it could impact other areas of your business e.g. It could kickstart new ventures, I can start my own brand, I could free up capital to buy more printing equipment...
- Creativity & Craftsmanship
WHEN DO SUBMISSIONS CLOSE?
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Submissions open Thursday 10th July at midday, and close Friday 5th September 2025 at 11:59am NZST (New Zealand Standard Time).
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WHAT IF MY SUBMISSION INCLUDES THE WORK OF ANOTHER COLLABORATOR?
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You need to get all relevant permissions for your submission. If you are not the artist, brand, licence holder or decorator, you must get their approval for your submission. There is only one prize. AS Colour holds no responsibility for any dispute.
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HOW & WHEN WILL THE WINNER BE ANNOUNCED?
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The two finalists will be selected by the AS Colour team. The judges' decision for the selection of finalists is final. The two finalists' will be contacted by AS Colour on 11th September 2025 to inform them that they are finalists. They will be asked to supply additional high-resolution images or video content of their work for promotional purposes.
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Finalists will be showcased on our ascolour Instagram on 17 September 2025, approximately 9:00 PM NZST. A public Instagram poll will determine the final winner. The poll will remain live for 24 hours and close around 9:00 PM NZST on 18 September 2025.
The winner will be contacted by AS Colour.
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FULL TERMS & CONDITIONS HERE
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Little Help Project 2025
Please read these Terms & Conditions carefully before entering the Little Help Project 2025 competition. By submitting an entry, you agree to these Terms & Conditions.
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By submitting an entry, you confirm that you are the original creator of the submitted work or have obtained the necessary permissions to use and submit it. Entries must not infringe on any third-party intellectual property rights.
1. The Competition
1.1. The 'The Little Help Project 2025' (the "Competition") is organised by AS Colour ("AS Colour," "we," "us," or "our").
1.2. The Competition is designed to showcase the creative talent of decorators, creators, and artists using AS Colour premium blank products and help grow their business.
1.3. Entry into the Competition is free.
1.4 If you are not the sole creator, decorator, or artist of the submitted work, you must obtain and confirm you have the necessary permissions from all other contributors. Entries containing copyrighted material without proper authorisation will be disqualified.
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2. Eligibility
2.1. The Competition is open to all decorators, creators, and artists globally, regardless of whether they have an existing wholesale account with AS Colour.
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2.2. The winner will be set up with a new AS Colour Customer Account with RRP* pricing, and the prize credit will be loaded into this account for use. The credit will not be applied to any existing wholesale account. This account is created solely for the purpose of redeeming the prize and does not grant wholesale status or pricing.
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2.3. Employees of AS Colour and their immediate families with the Competition are not eligible to enter.
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2.4. To enter, participants must be following the official AS Colour Instagram account @ascolour at the time of entry and throughout the duration of the competition.
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2.5. Entrants must be at least 18 years of age at the time of entry.
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3. How to Enter
3.1. The Competition opens on Thursday, July 10, 2025, at midday NZST and closes on Friday, September 5, 2025, at 11:59am NZST (the "Entry Period").
3.2. To enter, participants must complete the official entry form.
3.3. Each entry must include:
a). One clear, high-resolution photo of the physical AS Colour garment, showcasing the applied design or decoration (e.g. embroidery, print, etc.). Digital mock-ups will not be accepted.
b). A statement outlining how the AS Colour $10,000 credit (RRP in your local currency, as detailed in Section 4.1) will help grow your business.
3.4. The submitted work can be a new piece or have been created within the last year from the date of submission.
3.5. If you are not the original artist, brand owner, or license holder of the submitted design, you must obtain and confirm that you have obtained their express approval for your submission. AS Colour reserves the right to request proof of such approval.
3.6. Only one entry per person/business is permitted. AS Colour reserves the right to disqualify duplicate entries submitted under multiple aliases or business names.
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4. The Prize
4.1. The winner will receive one prize of $10,000 RRP* in AS Colour credit, in their local currency to purchase products at RRP. The specific currency will be determined by the winner's region where AS Colour is based:
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$10,000 NZD = New Zealand and Rest of World
$10,000 AUD = Australia
£10,000 GBP = Great Britain & Northern Ireland
€10,000 EUR = Austria, Belgium, Bulgaria, Croatia, Republic of Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain and Sweden.
$10,000 USD = United States of America, Canada and Central & South America. -
4.2. The AS Colour credit can be used for AS Colour products for your business. The credit cannot be exchanged for cash or transferred. Shipping costs, GST, VAT and Sales Tax will be deducted from the total credit amount. -
4.3. In addition to the credit, the winner's business will be promoted across AS Colour's social media channels, email marketing (EDMs), and blog ("The Journal") to increase brand visibility. -
4.4 The winner will be set up with a new Customer Account with RRP pricing and the AS Colour Credit loaded in to purchase. The Credit will not be applied to any existing Wholesale account.
4.5. Any import duties, taxes, or other charges incurred as a result of shipping the prize internationally are the sole responsibility of the winner.-
5. Judging and Winner Selection
5.1. Entries will be carefully shortlisted by the AS Colour team based on two key areas: Creativity & Craftsmanship and Business Growth.
5.2. Creativity & Craftsmanship: Judges will be looking for creative use of the chosen AS Colour product, something they haven’t seen before or something that wows them, craftsmanship, quality, and overall aesthetic appeal.
5.3. Business Growth: Judges will assess how compellingly the entrant outlines the positive impact of the $10,000 RRP* AS Colour credit on their business growth.
5.4. Two finalists will be selected by the AS Colour team. The judges' decision for the selection of finalists is final and no correspondence will be entered into.
5.5. The two finalists' entries will be contacted by AS Colour on or around 12th September 2025 to inform them that they are finalists. They will be asked to supply additional high-resolution images or video content of their work for promotional purposes. If a finalist cannot be contacted or does not respond within 24 hours of being notified, AS Colour reserves the right to select an alternative finalist at its discretion.
5.6. Finalists will be showcased on AS Colour's Instagram account (@ascolour) on or around 17 September 2025, approximately 9:00 PM NZST. A public Instagram poll will determine the final winner. The poll will remain live for 24 hours and close around 9:00 PM NZST on 18 September 2025. Instagram vote was chosen to be a fair and unbiased way to let the public choose the winner.
5.7 Finalists must supply requested high-resolution images or video content within 48 hours of contact. Failure to do so may result in disqualification.
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6. Notification
6.1. Finalists will be notified directly by AS Colour via the contact details provided in their entry form.
6.2. The winner will be publicly announced on AS Colour's Instagram and other social media channels after the public voting period concludes.
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7. Intellectual Property
7.1. By entering the Competition, you grant AS Colour a non-exclusive, royalty-free, worldwide, perpetual license to use, reproduce, publish, and display your submitted images and statement for promotional and marketing purposes related to the Competition and AS Colour's business, across all media, including but not limited to social media, websites, and print materials.
7.2. You warrant that you are the original creator of the submitted work or that you have secured all necessary rights and permissions to submit it. You further confirm that the entry does not infringe the intellectual property or other rights of any third party. AS Colour reserves the right to request evidence of such permissions.
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- 7.3. The winning decorated product will not be made available for sale in AS Colour retail stores or online. The creator retains the right to distribute, sell, or reproduce their design at their own discretion.
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8. General Conditions
8.1. AS Colour reserves the right to disqualify any entry that does not comply with these Terms & Conditions or that AS Colour, in its sole discretion, considers to be inappropriate or offensive.
8.2. AS Colour reserves the right to cancel, modify, or suspend the Competition at any time if, in its sole discretion, it is deemed necessary or if circumstances beyond its control arise.
8.3. AS Colour's decision in all matters relating to the Competition is final and binding, and no correspondence will be entered into.
8.4. These Terms & Conditions shall be governed by and construed in accordance with the laws of New Zealand.
8.5. By participating in the Competition, you agree to receive communications from AS Colour in connection with the Competition. Your personal information will be used in accordance with AS Colour’s Privacy Policy.
8.6. Any taxes, duties, or additional costs associated with accepting the prize are the sole responsibility of the winner.
8.7. AS Colour is not responsible for any technical failures, lost or misdirected entries, or other issues related to the submission process.
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Privacy and Data Use:
By entering the Competition, you agree that AS Colour may collect and use your personal information for the purposes of administering the Competition. This information will be handled in accordance with AS Colour’s Privacy Policy.
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