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Established 2005
In celebration of our 20 years, our new partnership with South by Southwest® will bring a new and improved merchandise offering for all attendees. It will elevate the merch game with more choice, and better quality products.
South by Southwest® 2025
SXSW® is a legendary gathering of creative minds across music, film, and culture – a perfect match for our passion for providing premium apparel that acts as a blank canvas for self-expression. From March 7-15 in Austin, Texas, SXSW® attendees will experience the cutting edge of creativity, and we'll be there offering more than just apparel. Our merch collaboration with SXSW® is about creating pieces designed to serve as lasting memories of an extraordinary experience.
Merch on the move
The SXSW® x AS Colour Merch Truck will be cruising around Austin from March 7-15 making it easier than ever for fans to grab official 2025 festival merchandise and meet the team. Keep an eye out for the truck as it makes its way around the Conference & Festival in downtown Austin, and check here for the daily location schedule.
The SXSW® x AS Colour Merch Truck will be cruising around Austin from March 7-15 making it easier than ever for fans to grab official 2025 festival merchandise and meet the team. Keep an eye out for the truck as it makes its way around the Conference & Festival in downtown Austin, and check here for the daily location schedule.